by Tarah Ornelas | Mar 20, 2024 | Branding
The Art of Color: Exploring Its Impact on Design Color is one of the most powerful tools in a designer’s toolkit, capable of evoking emotions, conveying messages, and influencing perceptions. From the vibrant hues of a sunset to the minimalist palette of a...
by Tarah Ornelas | Feb 24, 2024 | Branding
The Evolution of Branding: How Often Should You Update Your Brand? Branding is a dynamic process that evolves alongside your business and its target audience. While establishing a strong brand identity is essential, it’s equally important to recognize when...
by Tarah Ornelas | Jan 15, 2024 | Branding
The Power of Brand Consistency: Why It Matters Across All Channels In today’s fast-paced digital landscape, establishing a strong brand presence is crucial for businesses aiming to stand out amidst the noise. But beyond just having a recognizable logo or catchy...
by Tarah Ornelas | Nov 1, 2023 | Branding, Coaching, Websites
Creating a website for a non-profit organization requires thoughtful consideration of the unique needs and goals of the organization. Here are key elements that should be included on a non-profit website: Mission and About Us: Clearly articulate the mission, vision,...
by Tarah Ornelas | Oct 22, 2023 | Branding, Coaching
The Review Dilemma: Should You Respond to All Reviews? In the age of online reviews, businesses face a crucial decision: should they respond to every review, both positive and negative, or selectively choose which ones to address? Let’s explore the pros and cons...
by Tarah Ornelas | Sep 8, 2023 | Branding, Coaching
Responding to negative reviews in a professional and constructive manner is crucial for maintaining your brand’s reputation and demonstrating your commitment to customer satisfaction. Here’s a step-by-step guide on how to properly respond to negative...
