How effective is your design and your marketing program? What is the Return on Investment on your efforts?
Create color, logo, and style rules to create a cohesive marketing program so it is obvious all pieces of material come from your company.
The backbone of a strong brand, with an easily recognizable logo, is distinguishable color.
Balance is important in all logos, and in all design. It emotes a feeling of strength in the brand, and draws in clients.